West Beach Parks has announced a strategic partnership with Discovery Parks, effective from December 1, 2024. As part of this collaboration, West Beach Parks Holiday Park in South Australia will be rebranded as Discovery Parks – West Beach Parks.
Discovery Parks, also headquartered in South Australia, operates over 85 holiday parks and resorts across the country and is a key part of the G’day Parks network, which includes more than 300 holiday parks.
This partnership will combine branding efforts, including naming rights, along with joint sales and marketing initiatives. Starting December 1, 2024, West Beach Parks Holiday Park will be available for booking through the Discovery Parks and G’day Parks platforms, while West Beach Parks will continue to oversee the park’s management and operations.
The collaboration is the result of a comprehensive expression of interest process, overseen by an Independent Evaluation Panel, to ensure a competitive and strategic partnership for the holiday park.
Minister for Housing and Urban Development Nick Champion said the new partnership would see two iconic South Australian brands join forces to create a bigger and better tourism destination.
“West Beach Parks Holiday Park is the largest holiday park in the state, so it’s important to be
partnered with a local company, employing South Australians.”
“The partnership will leverage each company’s branding and competitive advantages to help grow visitation.”
Kate Anderson, CEO of West Beach Parks, shared her optimism about the potential benefits of the partnership.
“West Beach Parks Holiday Park will have access to Discovery Parks’ strong loyalty members and will be marketed through the Discovery Parks and G’day websites,” she said
“The partnership will enable us to reach new markets from within South Australia and interstate through complementary marketing activities undertaken by West Beach Parks and Discovery Parks.
“We look forward to working closely with the Discovery Parks team to make this new partnership a success.”
Grant Wilckens, Founder and Chief Executive Officer of Discovery Parks, referred to the partnership as a significant milestone for South Australian tourism.
“West Beach Parks Holiday Park is one of the most exceptional holiday parks in the country and a flagship addition to our much-loved national network of Discovery Parks,” said Mr Wilckens.
“This is an exciting partnership for South Australian tourism, and we look forward to working closely with the West Beach Trust to grow visitation to the State through this iconic property.”
