The South Australian Business Chamber Today

Shorter and simpler Australian domain names launch on 24 March 2022

From 24 March 2022, Australian businesses will be able to register new .au direct names. These are names that are available to the public on a first come, first served basis as they are not already registered in any other .au namespace e.g. com​.au, or org​.au. New names can be registered via any participating .au accredited registrar.

If you already hold a .au name in another namespace e.g. com​.au, org​.au. etc. you will have six months from 24 March until 20 September 2022 to apply for its exact .au direct match. For example, if you are the registrant of gety​our​.com​.au you will have until 20 September 2022 to apply for gety​our​.au via a participating .au accredited registrar. In most cases you’ll be able to register and begin using your matching .au direct domain name soon after you apply for it.

In some cases, there may be more than one applicant for the same .au direct domain name as there are different registrants that hold the same domain name licence in different namespaces.

For example:

  • Tina is the registrant of gety​our​.com​.au
  • Gene is the registrant of gety​our​.net​.au

Both are registrants eligible to apply for gety​our​.au

In these cases, the .au direct exact match will be allocated according to the Priority Allocation Process. If you are an existing registrant, you can expect to hear from your existing .au registrar about the launch of .au direct and how you can apply for the exact match of any .au names you already hold licences for.

Applying to register your matching .au direct name is optional and has no effect on your existing .au domain names. Your existing name in the .au domain will continue to operate as it does today, provided you maintain your registration.

More information

For more information about .au direct and how it may impact your business, there are factsheets available .au direct and the Priority Allocation Process.

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