In South Australia, sport it’s a shared language of passion, pride, and possibility and no organization reflects that spirit more than Adelaide United as the “People’s Club”.
Right from our inception in October 2003, Adelaide United has been the club for all South Australian’s, founded by the local football community to unite South Australia under one banner, to represent our state and to show that through football, we can inspire community, enterprise, and belonging.
More Than Football
We believe in doing things the right way — guided by ambition, integrity, loyalty, respect, and transparency. Those values drive every decision we make, from nurturing the next generation of players to creating inclusive pathways for women and youth and building meaningful partnerships with businesses that share our vision for South Australia’s future.
A Legacy of Success, Built in South Australia
Our history speaks to the power of that purpose. Adelaide United has lifted three Australia Cups, an A‑League Championship, and the inaugural A‑League Premiership. We’ve stood proudly on the continental stage, representing Australia in the AFC Champions League and inspiring tens of thousands of fans who call the Reds their team.
The Rise of the Adelaide United Women’s Program
That same pride extends to our A‑League Women’s program, one of the fastest-growing in the country. Our women’s team continues to break attendance records and drive a 58% increase in crowds — proof that when visibility and investment are equal, opportunity thrives. The newly upgraded Coopers Stadium, which underwent a $56 million redevelopment as part of the South Australian Government’s Women’s World Cup Legacy initiative. It’s a project designed to inspire future generations of female athletes and cement Adelaide’s place as a leader in the advancement of women’s sport.
World Class Facilities
Last season, Coopers Stadium was voted the number one A‑League Men Stadium of the Season by the players, ranking first for both pitch quality and atmosphere. Known nationwide as the best purpose-built football stadium in Australia, it is the beating heart of our matchday experience — a place where community and culture come together under lights.
More Than Football
Our partnerships extend far beyond the field. Through premium hospitality and networking experiences in the ComwireIT Club, RAA Lounge, and private suites, and through bespoke activations and national digital reach, Adelaide United offers brands a genuine way to connect with passionate audiences and contribute to something bigger than sport.
Are you ready to be part of the Reds
Now, as we look ahead to another exciting season in 25/26, we invite businesses to join us — to align with a movement that celebrates unity, inclusion, and progress. A partnership with Adelaide United is more than visibility; it’s a statement of purpose. It’s about standing alongside a club that represents the best of South Australia — its people, its energy, and its belief that anything is possible when we work together.
If you’re ready to be part of the Reds, to engage your brand with our fans and our community, we’d love to start the conversation.
By John Dagas, Head of Commercial, Adelaide United, John.Dagas@aufc.com.au, 0438 388 667
