Generous working conditions, employee incentives, ongoing training opportunities, and the occasional team lunch are just some of the initiatives keeping productivity high at this Barossa Valley business.
Cooperages 1912, a subsidiary of the fourth-generation, family-owned Independent Stave Company based in the United States, has been manufacturing and selling premium oak wine barrels and alternatives from its Tanunda cooperage to both Australian and overseas markets for 30 years.
According to Managing Director Mark Roberts, the key to the business’s longevity is its stable and dedicated workforce.
“We’re incredibly fortunate to have such a committed team,” Roberts said.
“Their dedication is the backbone of our success.”
The survey highlights that staff and skills shortages are seen as the greatest barriers to increased productivity — an issue that Cooperages 1912 has managed to sidestep with its 16-person strong workforce.
“Our staff are our greatest asset,” Roberts added.
“Our business thrives on their effectiveness. We’ve implemented strategies that not only boost productivity but also keep our team engaged and motivated.
“It’s a point of pride that our staff retention averages between 8 to 12 years.”
While Cooperages 1912 has maintained a strong supply to meet demand, seemingly defying the trend faced by many South Australian businesses, Roberts acknowledges that the company hasn’t been immune to industry-wide challenges.
“COVID-19, supply chain disruptions, and the tariff impacts of the Chinese wine market have all taken their toll,” he admitted.
“The loss of such a key market was a significant blow, but we’ve remained focused on working closely with our customers to deliver exceptional service. This ensures positive word of mouth and helps us continue to expand our customer base.”
With the return of the Chinese market and the post-vintage sales season looming, Roberts is optimistic about the months ahead, despite a dramatic decline in general business conditions across the state in June.
“Business is a balancing act,” Roberts concluded. “If we continue to be dynamic, work closely with our customers, and maintain our commitment to quality and sustainability, we’ll continue to trend well in the coming months.”
